When the Army dropped its sponsorship of a NASCAR racing team, the good ol’ boy institution responded with wonkish restraint.
A statement from Stewart-Haas Racing said the change was due to the Army’s “reallocation of its marketing budget.” NASCAR’s statement was written in business speak and
included a statistic:
“NASCAR fans are twice as likely as non fans to serve in the military and 37 percent of active servicemembers and veterans are NASCAR fans,” NASCAR Chief Marketing Officer Steve Phelps said in a July 10 article in The Hill, which covers Congress.
The National Guard still sponsors a team. This is just the kind of data NASCAR might publicize to coax it to stay.
Is it correct?
The threat of losing the Guard is real. U.S. Rep. Betty McCollum, D-Minn., regularly introduces attempts to stop all military sports sponsorships, not just NASCAR.
This year, she gained the support
Article source: http://www.politifact.com/georgia/statements/2012/aug/17/steve-phelps/nascar-executive-says-many-fans-serve-military/
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