“The opening of Dancing Goats’ pop-up shop and our marketing center gives context to the community, and a taste of what’s to come for the people that Ponce City Market will ultimately serve,” said Michael Phillips, chief operating officer of Jamestown, the real estate investment firm that owns and is redeveloping Ponce City Market.
Like its sister location in Decatur, which opened in 2007, Dancing Goats at Ponce City Market will serve guests its signature Bartdorf Bronson coffee, espresso, tea, chai and juices, as well as pastries and baked goods.
Also on the menu — its sugar doughnuts specialty offerings which are baked at Decatur’s Duck’s Cosmic Kitchen. The new location will also appeal to neighborhood lunch-goers with fresh, tasty lunch selections including salads and sandwiches.
The grand opening party is scheduled from 6 to 8 p.m., when live music and free iced coffee samples will be a part of the festivities. Anyone who can show an O4W sticker will receive a complimentary sugar doughnut – from opening to close, all day.
As the largest adaptive reuse project in Atlanta’s history, Ponce City Market — bounded by the BeltLine trail, Glen Iris Drive and Ponce de Leon and North avenues — will restore 1.1 million square feet of the historic Sears, Roebuck Co. building to create a vibrant urban centerpiece.
When complete, Ponce City Market will combine 300,000 square feet of retail and restaurants, including a central food hall, 450,000 square feet of Class-A loft office space and approximately 250 residential lofts on a 16-acre site.