One requirement of the Avalon development is a civic space, and Alpharetta is investigating if a conference center could meet that need.
Alpharetta City Council approved a $58,390 bid near the end of its April 23 meeting (which went into teh beginning of April 24), from PKF Hospitality Research to create a feasibility study for a convention, conference and performing arts facility in Alpharetta. The location is not limited to Avalon. R. Mark Woodworth, president of PKF Hospitality Research, said his firm had not been given any site to consider for the study, and they were to consider the city as a whole.
Mayor David Belle Isle introduced the idea at his State of the City address.
The city won’t be funding the entire study. The Alpharetta Convention and Visitors Bureau board agreed to fund up to $30,000 for the study, so they’ll